BMJ Global Health.
URL: https://doi.org/10.1136/bmjgh-2017-000583
Abstract. BMJ Global Health 2018;3(Suppl 2):e000583. Longitudinal analysis of MomConnect's population reach and messaging exposure, reporting registration of over 1.5 million pregnant women, coverage of over 95% of public health facilities, and reach of 63% of pregnant women attending a first antenatal visit.