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Unpacking the performance of a mobile health information messaging program for mothers (MomConnect) in South Africa: evidence on program reach and messaging exposure

LeFevre AE, Dane P, Copley CJ, Pienaar C, Parsons AN, Engelhard M, Woods D, Bekker M, Benjamin P, Pillay Y, Barron P, Seebregts CJ, Mohan D (2018)

BMJ Global Health.

URL: https://doi.org/10.1136/bmjgh-2017-000583

Abstract. BMJ Global Health 2018;3(Suppl 2):e000583. Longitudinal analysis of MomConnect's population reach and messaging exposure, reporting registration of over 1.5 million pregnant women, coverage of over 95% of public health facilities, and reach of 63% of pregnant women attending a first antenatal visit.