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User Acceptance of Information Technology: Toward a Unified View

Venkatesh V, Morris MG, Davis GB, Davis FD (2003)

MIS Quarterly.

URL: https://doi.org/10.2307/30036540

Abstract. MIS Quarterly 27(3):425-478. Seminal paper synthesising eight prior technology-acceptance models into the Unified Theory of Acceptance and Use of Technology (UTAUT), with four key determinants: performance expectancy, effort expectancy, social influence, and facilitating conditions.